Move with Fluency
Partnering with leadership teams to navigate growth, change and what’s next.
Experienced Leadership Objective Perspective
Fluency & Co. was founded by Ana Malmqvist after more than 25 years leading brand, marketing and growth strategies for nationally recognized consumer-facing brands. Today, Ana partners directly with founders, CEOs and leadership teams bringing experienced executive perspective, strategic clarity and hands-on leadership during periods of growth, transition, and transformation.
Ana’s experience spans consumer brands, retail, hospitality, beauty and founder-led businesses. She helps organizations strengthen positioning, accelerate growth, connect strategy with execution and navigate pivotal moments with clarity and confidence.
The strongest brands are built when strategy, execution and leadership move together.
Experience shaped by some of the world’s most recognized consumer brands
Procter & Gamble • L’Oréal • HSN • Bloomin’ Brands • The Melting Pot
Ways We Partner
Executive leadership for organizations at moments that matter most.
Embedded executive marketing partnership during periods of growth, transition or transformation without the commitment of a full-time executive.
Typical Engagement 1-3 days/week • 3-12 months
Typical Scope Executive leadership • Strategy • Team leadership
Executive Partnership
Clarify positioning, align leadership and create a strategic roadmap that drives sustainable business growth.
Typical Engagement 8-12 weeks
Typical Scope Positioning • Segmentation • Messaging • Roadmap
Brand Strategy
Accelerate customer acquisition, retention and sustainable growth through focused commercial strategy.
Typical Engagement 6-10 weeks
Typical Scope Acquisition • Retention • Promotions • Optimization
Growth Strategy
What It Means to Move with Fluency
How Fluency & Co. partners with leadership teams to bring clarity, alignment, and momentum to pivotal moments.
Focus on What Matters
Growth rarely suffers from a lack of ideas. It suffers from a lack of focus. Fluency & Co. helps leadership teams identify what matter most and align around it.
Stay Close to the Consumer
The strongest brands stay relentlessly connected to the people they serve. Fluency & Co. brings the customer perspective into strategic conversations and everyday decisions.
Work Where Decisions Are Made
We don’t operate from the sidelines. Fluency & Co. works alongside leadership teams, helping shape decisions as they happen.
Connect Strategy & Execution
Great strategy only creates value when it changes behavior. We help bridge the gap between planning, action, and results.
Bring an Independent Perspective
Sometimes the most valuable contribution is an objective point of view. Fluency & Co. brings experienced counsel when leadership teams need clarity most.
Every engagement begins with a conversation.
Describe your organization, what’s changing or the opportunity you’re exploring. Your message will be reviewed and responded to as soon as possible.
Let’s Work Together
